We Can Help Your Company Bridge the
Sales & Marketing Divide
Key Benefits
Vastly improves the Buyer Journey.
Fully control the end-to-end Buyer Journey via the Smart Content in your marketing/sales funnel, a critical gap for most MA/CMS/CRM platforms.
Bridges the sales & marketing divide.
Clearly direct team-wide execution for closed-loop Smart Content that fully aligns with your marketing/sales lifecycle and processes.
Enhances intelligence and ROI.
Benefit from contextualized strategic intelligence across all marketing/sales efforts, and improve ROI with more qualified Buyers.
Key Results
A strategic operating system.
Provides deep strategic intelligence to every content marketing/selling initiative. This ensures that Buyers not only enjoy the far more personalized content they demand but, more importantly, can always self-progress to the purchase decision.
Improved team-wide planning and execution.
Cloud-based strategic collaboration across executive, marketing, sales, and content teams significantly accelerates time-to-market while reducing redundancy and related costs in the execution of these initiatives.
Increased sales and focused measurement.
Increases revenue and ROI via far more qualified Buyers reaching the purchase decision. Also provides holistic, contextualized, and actionable reporting across your teams, platforms, and initiatives.
Stop making your Buyers work for you.
As your company begins strategic planning for its next major Content Marketing/Selling initiative consider this...
62% of B2B buyers want a personalized content journey of no more than 5 touches to make their purchase decision.
2020 Content Preferences Study - Demand Gen Report
As you can see, your window of opportunity with your Buyers is exceedingly narrow. Is your Buyer Journey content optimized for these 5 touches? Or are your teams still serving up disconnected traditional content that forces engaged Buyers out of the funnel - leaving them to decide if it’s worth fighting just to become your customer?
The answer to these questions means everything in today’s competitive B2B world.
Though most businesses already employ tactical MarTech platforms such as Marketing Automation (MA), CRM, CMS, etc. - with marketing and sales teams serving various traditional content asset types along that Buyer Journey - these teams typically do so in an “operational vacuum”, each employing different methods and tactics. There is no holistic Buyer-centric strategy focusing these efforts back on the Buyer at every step.
Unless each and every content asset is built to provide Buyers dynamic personalization, intelligent data-driven interactions, and uni-directional linking from initial engagement all the way to the purchase decision, your Buyer Journey is anything but seamless. In fact, you’re likely actively blocking these Buyers from becoming your customers. Imagine how that adversely impacts your sales and ROI.
Solidly built on B2B Marketing and Sales best-practices, Splashmetrics is a revolutionary SaaS platform that helps automate the planning, management, and measurement of your tactical marketing, sales, and content teams and platforms. Buyers get the seamless, 5-touch journey they demand, and you get the sales and ROI you need.
Take a look at a few key features...
Key Features
Additional Resources For You !
Download a general PDF version of this document - or, better yet, invite a colleague to their own personalized version! Also, take a moment to watch our 4-minute overview video and then give us a shout and let's talk about how we can help you bridge your sales and marketing divide!
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https://divein.splashmetrics.com/your-personalized-data-sheet
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