--- title: Splashmetrics Data Sheet description: A two-page overview of the key benefits, results, and feature of Splashmetrics. See how you can finally bridge the sales and marketing divide. --- [![SM_V1_BJI_1500](https://divein.splashmetrics.com/hs-fs/hubfs/Logos/SM_V1_BJI_1500.png?width=250&height=82&name=SM_V1_BJI_1500.png "SM_V1_BJI_1500")](https://splashmetrics.com/) # We Can Help Your Company Bridge the Sales & Marketing Divide ### Key Benefits #### **Vastly improves the Buyer Journey.** Fully control the end-to-end Buyer Journey via the Smart Content in your marketing/sales funnel, a critical gap for most MA/CMS/CRM platforms. #### **Bridges the sales & marketing divide.** Clearly direct team-wide execution for closed-loop Smart Content that fully aligns with your marketing/sales lifecycle and processes. #### **Enhances intelligence and ROI.**  Benefit from contextualized strategic intelligence across all marketing/sales efforts, and improve ROI with more qualified Buyers.   ### **Key Results** #### **A strategic operating system.** Provides deep strategic intelligence to every content marketing/selling initiative. This ensures that Buyers not only enjoy the far more personalized content they demand but, more importantly, can always self-progress to the purchase decision. #### **Improved team-wide planning and execution.** Cloud-based strategic collaboration across executive, marketing, sales, and content teams significantly accelerates time-to-market while reducing redundancy and related costs in the execution of these initiatives. #### **Increased sales and focused measurement.** Increases revenue and ROI via far more qualified Buyers reaching the purchase decision. Also provides holistic, contextualized, and actionable reporting across your teams, platforms, and initiatives.   ### Stop making your Buyers work for you. As your company begins strategic planning for its next major Content Marketing/Selling initiative consider this... > ***62% of B2B buyers want a personalized content journey of* *no more than 5 touches to make their purchase decision.*** > > *2020 Content Preferences Study - Demand Gen Report* As you can see, your window of opportunity with your Buyers is exceedingly narrow. Is your Buyer Journey content optimized for these 5 touches? Or are your teams still serving up disconnected traditional content that forces engaged Buyers *out* of the funnel - leaving them to decide if it’s worth fighting just to become your customer? #### The answer to these questions means everything in today’s competitive B2B world. Though most businesses already employ *tactical* MarTech platforms such as Marketing Automation (MA), CRM, CMS, etc. - with marketing and sales teams serving various traditional content asset types *along* that Buyer Journey - these teams typically do so in an “operational vacuum”, each employing different methods and tactics. There is no *holistic Buyer-centric strategy* focusing these efforts back on the Buyer at every step. Unless *each and every* content asset is built to provide Buyers *dynamic personalization, intelligent data-driven interactions, and uni-directional linking* from initial engagement all the way to the purchase decision, your Buyer Journey is anything but seamless. In fact, you’re likely *actively blocking* these Buyers from becoming your customers. Imagine how that adversely impacts your sales and ROI. Solidly built on B2B Marketing and Sales best-practices, Splashmetrics is a revolutionary SaaS platform that helps automate the planning, management, and measurement of your tactical marketing, sales, and content teams and platforms. Buyers get the seamless, 5-touch journey they demand, and you get the sales and ROI you need. Take a look at a few key features... ### Key Features ![DS_inserts_01](https://divein.splashmetrics.com/hubfs/General%20Marketing%20Assets/DS_inserts_01.png "DS_inserts_01") ![DS_inserts_02](https://divein.splashmetrics.com/hubfs/General%20Marketing%20Assets/DS_inserts_02.png "DS_inserts_02") ![DS_inserts_03](https://divein.splashmetrics.com/hubfs/General%20Marketing%20Assets/DS_inserts_03.png "DS_inserts_03") ### Additional Resources For You ! Download a general PDF version of this document - or, better yet, invite a colleague to their own personalized version! Also, take a moment to watch our 4-minute overview video and then give us a shout and let's talk about how we can help you bridge your sales and marketing divide! #### Share This Data Sheet [![datasheet](https://divein.splashmetrics.com/hs-fs/hubfs/General%20Marketing%20Assets/datasheet.png?width=1024&height=768&name=datasheet.png "datasheet")](https://divein.splashmetrics.com/hubfs/General%20Marketing%20Assets/Splashmetrics_DataSheet.pdf?hsLang=en) *Select the image above to download a PDF of this Data Sheet - or, better yet, copy the URL below to invite a colleague to their own personalized version:* https://divein.splashmetrics.com/your-personalized-data-sheet #### Watch the Video [![Video_NoGaps](https://divein.splashmetrics.com/hs-fs/hubfs/General%20Marketing%20Assets/Video_NoGaps.png?width=2784&height=1718&name=Video_NoGaps.png "Video_NoGaps")](https://divein.splashmetrics.com/video-nogaps?hsLang=en) #### Let's Meet! [![HS_meeting](https://divein.splashmetrics.com/hs-fs/hubfs/General%20Marketing%20Assets/HS_meeting.png?width=2784&height=1718&name=HS_meeting.png "HS_meeting")](https://meetings.hubspot.com/splash/intro)